DIGITAL SIGNAGE

DIGITAL SIGNAGE GUIDELINES

We have 22 digital screens located throughout the Student Union that rotate advertisements 24-7. Advertise on our digital screens to catch the eye of the approximately 14,000 people who access the Student Union each day. Advertising opportunities are available to campus departments, student organizations, businesses, and individuals.

Note to Registered Student Organizations: RSOs are allowed up to 5 advertisements per calendar year. For general advertisements, we’ll run your ad for a total of 2 weeks (10 business days). If you’re promoting an event, we recommend that you send the ad to us at least 3 weeks in advance so we can ensure that your ad is up and running for 2 full weeks prior to your event.

DIGITAL SIGNAGE PRICING

Companies or Non-Campus Groups: Weekly: $200 | Semesterly: $1,600 | Annually: $3,000

Campus Departments & Non-Registered Student Organizations: Weekly: $100 | Semesterly: $1,200 | Annually: $2,000

Registered Student Organizations: Free for 10 business days (5 ads/school year)

MEDIUM MONITORS SPECIFICATIONS

Vertical – 768px (W) x 1280px (H)
Horizontal – 1280px (W) x 768px (H)

LARGE MONITORS -(BUSINESSES ONLY)

Vertical – 1080px (W) x 1920 (H)
Horizontal – 1920px (W) x 1080px (H)

RESOLUTION

72 dpi

ACCEPTABLE FILE FORMATS

JPEG IMAGE (*jpg)
JPEG IMAGE (*jpg)
PNG Image (*.png)
Adobe Illustrator CCS Artwork (*.ai) (recommended)
Adobe Photoshop CCS Image (*.psd) (recommended unflatten)


THINGS TO CONSIDER


• No fonts smaller than 12px


• For best results all images must have a 1” margins (dead space)


• Keep all text/ logos inside safe margins (to ensure important information is not cut off)


• Avoid using blurry or pixelated images


• Images must be saved as a jpg or png file at 72 dpi


• Save each file name by department and dimension size. Example. Filename: Creativelab.1080×1920(V).jpg

 

*Remember your design must meet image dimensions, size, resolution and file format.
If your advertisement is not formatted correctly, we won’t run the ad, so please ensure that you follow the design guidelines!


SUBMISSION DETAILS:

Email files to creativelab@berkeley.edu

*Email confirmation of booked space prior to submitting artwork to creativelab@berkeley.edu.
*For additional policy and documentation visit: LEAD Center.

*Are you using the UC Berkeley logo or name in your design? Does your student org logo contain any portion of the UC Berkeley logo
or name? Review usage guidelines for UC Berkeley Logo and Name here.