About Us
The Creative Lab consists of a small team of professionals trained in graphic design, photography, marketing, and print technologies. Our facilities are located in the UC Berkeley Student Union, a major hub of student activity on the campus. We bring a high-quality approach to every project we work on.
Kalelia Wilson
Associate Director of Communications & Engagement
Alex Keith
Graphic Designer
Isabella Schreiber
Associate Director of Creative Programs
Samiyah Alberto
Marketing & Print Coordinator
The Creative Lab also provides employment opportunities to the UC Berkeley student body. Our services and programs directly support the work-study program and career development of UC Berkeley students. The Creative Lab Assistant team consists of 3-4 students who assist with print production, customer service, and student program engagement.
Our Approach
We believe design is more than aesthetics; it is a tool for connection, clarity, and impact. Every project we take on is grounded in research-based design, ensuring that our creative decisions are informed, purposeful, and aligned with your goals.
Our approach is highly collaborative. We see our clients as partners, working closely together to understand challenges, explore ideas, and refine solutions. This process allows us to remain flexible, solution-oriented, and focused on solving real problems, not just fulfilling deliverables.
We are committed to producing high-quality work at every stage, from concept through print production. With a sharp eye for detail and a passion for craftsmanship, we ensure that every project we deliver is polished.
The result is design, print, and advertising that not only looks great, but works to support your message, your audience, and your community.
Campus Focus
Our work is rooted in supporting the unique identity and needs of the University of California, Berkeley community. We are dedicated to helping students, campus organizations, and departments bring their ideas to life through services that are both impactful and aligned with the broader Berkeley brand ecosystem.
As a campus-based resource, we offer an added advantage: every project directly supports the university. Revenue generated through our work stays within UC Berkeley, reinvesting in campus services and strengthening the community we serve.
Testimonials
“The banners look wonderful! The[y] really updated the space and the images that were selected make the space more inviting. It was a pleasure working with you both on this project. Alex, thank you so much for your creativity and your great eye for producing these images for us.”
“I finally got to show the scholars the brochure and they were all clamoring for extras to send to their family members and loved ones.”
“Thank you for your amazing work on this. Not only do you (and Isabella) have the raw talent with graphic designing but the rare talent of making a client feel heard. (Plus the patience of a saint with all my indecisiveness). I really appreciate you two!”
“Thank you so much again for all of your work throughout this process! I’m very excited to start using the logo and feeling a sense of a new direction for the program and how we represent it. Thank you!!”